Happy 2009 everyone!
I am not a Swatch watch collector as the nos is too large to collect. Nevertheless, the only Swatch that I have collected is the limited edition Swatch "tourbillon" watch which will rotate every 30 mins. I was told that the concept for Swatch to produce a Tourbillon watch came about as a result of some watch manufacturers making remarks that Swatch is only capable of producing cheap plastic watch. To make a point that Swatch has the capability to produce "quality and fine watches for the connoisseur", Mr. Hayek commissioned the special project in very limited quantities. The is one being auctioned for charity for over US$10,000 (still cheap considering the new movement).
These watches were hardly sold in public as these were often "sold" to their top retailers when they hit their annual Swatch sales targets. I have managed to get one as the previous Brand Manager for Swatch Julie is my good friend.. : )