Vintage watches collection fever

With the Internet and Facebook sites dedicated to vintage watch collection, there are a growing trend towards watch collection. One consequence is the increase in prices of all kind of vintage watches. Many "non collectable" watches suddenly all became collectable with ever increasing prices.

Moreover, with the influx of collectors, many damaged Rolex dials were given fanciful names such as ghost dials, spyder dials etc to increase the desirability and the values with the constant bombardment in the social media like  in the face book. The real question is whether can these watches hold its values in the long term?